 | Client suffering loss of market share with poor
3rd party distribution, continual erosion of prices that needed to reverse
trend. |
| Carried out Market research to identify how
the market perceived the client products, what were the customer needs, etc.
prepared and then implemented the marketing strategy to reverse the negative
trends. |
| Worked with the company management to
re-organise the sales function, trained the sales people to be responsible
for their business territory, prices, margins, inventories, selection of
distributors where each sales territory was managed as a micro business. |
| Re-positioned the product lines,
introduced point of sale promotions, and initiated end user training, etc. |
| Initiated
partnership agreements with distributors and expanded the network.
Helped the distributors improve their business performance through targeting
specific end user customers. |
| Reversed the decline in business performance
within 6 months and achieved month on month sales growth of 5%. |
| Increased market share from a low of 5% to
20% within two years, raised revenues substantially, improved profits dramatically. |
