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MARFORTEC® B2B
Business Development Specialists.
More case history examples available on
request.
(3) USA / European
joint venture compounding injection moulding grades of PVC:
 | A newly formed joint venture with
limited resources, needed to
identify new markets,
expand, and broaden sales base and develop sales. |
| Carried out market research to identify end
use applications, listed the drivers that would either hinder or promote
change, recommended and implemented the market development strategy. |
| Identified a number of new application areas
where PVC alloys could substitute other expense engineering plastics.
Prepared and implemented a strategy to overcome the prejudice to using PVC. |
| Introduced new business that contributed 30%
of sales, increased customer base by 50% at project end.
Number days per month 10 - contract time 3
years. |
(4) German manufacturer of retail display
body forms:
| Had serious problems with UK licensee of a patented product, lost sales, poor distribution in the important UK market. |
| Found that the licensee was acting
dishonestly in selling counterfeit body forms through a third party. |
| Worked with lawyers to resolve situation. |
| Prepared UK marketing strategy for the
client to regain the UK market and implemented same. |
| Set up distribution network, prepared trade
press releases, magazine interviews - specialised articles. |
| Helped client rebuild sales position.
Number of days per month 2 - contract time 4 years (with breaks). |
We specialise in
Technology, Plastics, Industrial Products and Services.
Case histories Case History 2
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