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MARFORTEC® B2B
Business Development Specialists.
More case history examples available on
request.
(2) USA specialist Manufacturer of Polymer Coated Films:
 | A USA company wanted to increase exports but needed to
find new business opportunities in order to compete against local
competition exploiting their special skills and capabilities and thus avoid
price erosion. |
| Carried out market research to identify competitors, competing
technologies, users and uses of specialised coated films, customer needs,
barriers to entry, etc. Prepared a "How Best to Compete
Strategy" with market potential objectives. |
| Identified a new business opportunity with multi-million $ world-wide
sales potential for a new product as a specialised film used in conjunction
with pre-painted metal finishing by the appliance
industry that offered OEM's substantial cost savings. |
| Identified the technical needs, cost performance
parameters. |
| Identified potential customers, worked with the USA company to develop,
test and get specification approvals. |
| Developed sales from zero $'s,
to $1,500,000 pa growing at 25% per annum.. |
| The films are now being sold
world-wide in ever increasing volumes and new film applications have now
identified to complement the product line that further offers substantial
costs savings in metal finishing to OEM.
Number days per month, initially 3, now 4 - contract time 5 years (on going).
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Technology, Plastics, Industrial Products and Services.
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